We get back to basics with lighting distributor Brian Amundson, President of Pacific Lamp Wholesale. We start off with a video of possibly the most hellish room you could ever experience. Brian discusses with Michael and Greg, how to handle a situation like that, and sticking up for the customer in general. Brian began his career in the lighting industry with Pacific Lamp Wholesale, in 2009. Before Pacific Lamp he sold radiant floor heating, solar electric, and solar water systems. That is how he got started working with utility rebates and tax credit programs. Pacific Lamp founder Dave Junkin, a founding member of NAILD, came out of retirement, and Brian was the first person he hired after his son decided to do another line of work. Dave took him under my wing and taught him everything he knows about the business. Brian purchased the company from him in 2019. Brian would like to see more sustainable lighting and better standards of uniformity and would like to contribute to making the industry a better place with more collaboration between manufacturers and distributors to give end users better quality fixtures. He would love to see higher end lines manufactured in the US again! He is a huge advocate for dark sky friendly and animal friendly lighting that has purpose with the correct color and distribution based on the application.