You're in for a treat this week!

Bring a notepad and get ready to jot down some great advice, as James and Jean are joined by Jason Cohen of WP Engine.

Get ready for a guest host who will leave you greedy for more and more of his awesome "knowledge bombs".

Topics Include:

* Jason's 20 years of startups.

* The Story of WP Engine

* Why Entrepreneurship

* "Start with what you want and optimize for that."

* "The best form of advice is to help someone think for themselves..." - Jason

* The commonality between having children and running a business.

* Picking your battles.

* Choosing which problems to solve in what order.

* What statistics say about startups.

* "You have to ask yourself, do you want a cofounder?" - Jason

* Answer what feels right to you.

* Jason's experience as a stay-at-home dad.

* Growing your community.

* Importance of point-of-view, purpose, & where the market is going.

* Prepare for your ideas to be wrong.

* "Strong opinions weakly held."

* On changing your own role within your company.

* "Why build a company if you don't like what you do everyday?" -Jason

* Be excited, don't get burnt out.

* "The state of mind you are in doesn't have to be terminal, you can change it." -James

* On "The tour of duty."

* Defining superpowers!

* The difference between a superpower and excellence.

* You CAN be burnt out by things you are excellent at.

* However, a superpower will never wear you down.

* Hiring for a superpower is one of the best things you can do.

* Be mindful of the 'ego' component of being a CEO, or equivalent.

* Have a big ego, but don't let that drive major decisions.

* How do you go about evaluating all of the above, systematically?

* Being smart about 1-on-1 meetings.

* Keeping a journal and tracking when you are most productive and happy.

* What is 'Coach mode'?

* How to approach it.

* How to hone it.

* Is it more valuable to obtain new customers, or add a feature?

* What is the one thing that will impact your business the most, that you need?

* Focus on THAT.

* Do you have employees who can be better utilized in other areas?

* Try asking, "If you had a magic wand, what would you do?"

Featured on the Show:

* SmartBear

* WP Engine

* 37 Signals (Which is now Basecamp)

* Jason's Blog

* Jason's Twitter