1. Intro & Thank You:

• Almost a year of the If You List, You Last podcast!
• Thanks for listening, sharing, and downloading.

2. Key Topic: Avoiding Costly Phrases in Listings

• Learn how simple phrases can cost homeowners up to 8.5% of their equity.
• Phrases like "price to sell," "motivated seller," and others can negatively impact sales.
• Tips on how to avoid these mistakes and protect your clients’ equity.

3. Market Update:

• Quick mortgage market overview:
  • Interest rates between 6% to 6.25%.
  • FHA rates as low as 5.25%.
• Upcoming Fed meeting and its potential impact on the market.
• How current global events, such as hurricanes, strikes, and wars, might affect the real estate market.

4. Research & Data Insights:

• Realtor.com study: How certain words in property descriptions impact pricing.
• Learn about market statistics across various cities and how they affect home sale prices.
• Examples of how these phrases can cause significant price reductions (e.g., up to $57K in Little Rock).

5. Pro Tips for Agents:

• Research listings with specific phrases in your MLS and use them in your listing presentations.
• Show clients how avoiding these phrases can help them save money.
• Be the expert in your market by backing up your claims with data.

6. Conclusion:

• Recap: Stop using phrases that devalue listings.
• Focus on smart pricing and being a resource for sellers.
• Remember: “If you list, you last.”

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