Today on Memorable Marketing, Bart speaks to Niki Harrold, former marketing director at Rad Power Bikes.

Key moments:

00:46 - Introduction

01:52 - Niki's experience with social marketing at Transamerica

06:10 - Advice for marketers in highly regulated industries

08:11 - Allowing for spontaneity when planning in a stringent environment

11:02 - Understanding B2B2C social marketing

13:24 - Navigating brand risk when working with intermediaries

16:47 - Closing

In this episode, Bart and Niki discuss social media marketing within highly regulated industries such as finance. They reflect on working with legal and compliance teams, allowing for spontaneity within strict parameters, and managing brand risk when working with intermediaries. Niki also shares insights on how communication can improve workflows and output, and she encourages marketers to foster collaboration with different departments to achieve success.

Niki has over 17 years of global experience building and leading multidisciplinary teams, and she has worked in several industries from tech and insurance to consumer goods. She has a strong track record of developing marketing strategies that drive significant revenue growth and brand reach, from building and leading inclusive and high-performing teams.

Memorable Marketing by MediaGroup is a series of podcast interviews with leading senior marketers, holding free-ranging conversations on their careers, outlook, and interests. If you want to discuss your business's marketing strategy with MediaGroup, feel free to contact us at [email protected].