Richmond Griner of Wag Works chats with Sam Khera, founder of Royal Dog Chains, about building a brand that blends durability, personality, and true “royalty” for dogs of every size. Sam shares how the idea was inspired by his beloved soul dog, Rajah, whose presence and demeanor felt larger than life. Rajah, meaning “King,” carried himself with a kind of elegance that left a lasting mark, and that legacy became the foundation for everything Royal Dog Chains stands for.

In this episode, Sam walks through his entrepreneurial journey and how the brand began taking shape during the COVID era, when he started building the vision, the look, and the identity behind Royal Dog Chains. The conversation highlights the moment that made it all click, realizing the pet space was full of either basic functional collars or flashy pieces that did not feel built to last, and there was a missing middle ground for owners who wanted something meaningful, bold, and premium without it being out of reach.

Sam also shares how Royal Dog Chains has grown through pure grassroots hustle, learning Instagram, showing up at dog shows, and putting the product directly in people’s hands. From statement chains for big dogs to newer lines made for smaller pups (and even cats), the brand continues expanding with matching leashes, custom colors, and personalized name plates so every pet can feel one of one.

This one is for anyone who loves dogs, loves style, and loves hearing how a personal story can turn into a real company. Royal Dog Chains is still early, but the vision is clear, and Rajah’s spirit lives on in every piece.