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(Except, it doesn’t.) When Scott McKain saw that banner proclaiming an organization’s new mantra, he commented it was the “dumbest corporate message ever.” In today’s program, he explains why sales is NOT a “cure all” — and how Harley-Davidson’s success proves it.
By Scott McKain5
2222 ratings
(Except, it doesn’t.) When Scott McKain saw that banner proclaiming an organization’s new mantra, he commented it was the “dumbest corporate message ever.” In today’s program, he explains why sales is NOT a “cure all” — and how Harley-Davidson’s success proves it.