In Episode 46 of The Builders Coach Show, Jess and Kurt unpack the strategy behind true profitability: market positioning, layered niches, and exceptional client experience.

Most builders stay stuck in a red ocean, competing on price, blending into the market, and dealing with endless pressure. But the top 3% carve their own path. They choose a layered niche, position themselves as premium, and build a client experience that becomes a marketing engine.

In this episode you’ll learn:

- Why “marketing = profit” is the most important concept builders miss

- What a layered niche really is (with real examples!)

- How to choose high-margin clients who ALWAYS have money

- Why communication failures destroy referrals (even when the build is perfect)

- What your client experience must include to stand out

- Exactly how to structure communication during AND before a build

- How to turn every project into a referral machine

👉 Want the “Top 10 Layered Niches List”?

Email [email protected] with subject line Layered Niche and we’ll send it to you.

👉 Need help building your niche, marketing strategy or client communication process?

Book your free strategy call here: https://builderscoach.com/contact/

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