Episode Title:

The Smart Publishing Impact Series – Episode 46: The Ideal Time to Launch Your Book

Episode Summary:

When you launch your book matters—a lot. In this strategy-packed episode, Renée Lautermilch, chief editor at Smart Publishing, breaks down the ideal timing for book launches and why preparation—not luck—is what leads to consistent bestseller results. Drawing from dozens of real-world launches and recent market shifts, Renée explains which months to target, which ones to avoid, and why Tuesdays remain the gold standard for release day.

She also dives into the human side of launches: why automation alone isn’t enough, how personal follow-up drives results, and why authors must protect their time on launch day to rally momentum. If you’re planning a launch in 2026 (or beyond), this episode will help you avoid common mistakes and stack the odds in your favor.

What You’ll Hear:

• Why launch timing directly impacts bestseller rankings

• The best and worst months to release your book

• Why June is a danger zone for launches

• The science behind Tuesday launches (and why Mondays fail)

• Why weekends and holidays kill momentum

• The mistake authors make by relying too heavily on automation

• How personal follow-ups dramatically increase launch success

• Why authors must take the day off to focus on their launch

• The ideal 60-day pre-launch runway (and how to use it well)

Quote to Remember:

“Preparedness always beats luck—especially when it comes to launching your book.”

Mentioned in This Episode:

smartpublishingservices.com – resources, education, and publishing support

Connect with Renée Lautermilch on Facebook – she’s the only one in the world

Email: [email protected]

Next Episode:

More real-world publishing insights to help you launch smarter, write with intention, and use your book as a long-term asset.