Dave Wakeman is "The Revenue Architect," and on this week's edition of That's Just Waack, he joins Terrin Waack to pull back the curtain on the marketing side of sports and entertainment. The two get into what makes a good marketing campaign, false perceptions people have of the industry, how to sell a neon green teacup and more. Wakeman's name may sound familiar to everyday podcast listeners because he hosts Business of Fun.