Partner channels can supercharge sales, or derail it, depending on your strategy. Join Barton Goldenberg, Founder and President of ISM, and author of The Definitive Guide to Social CRM, as he shares his secrets to successful channel sales management. Finding the right partners, aligning your goals, and creating the right incentives are just the start. But to sustain demand, build loyalty, and understand what partners and customers really want, you need an online community that serves them all.

Guests: Barton Goldenberg (http://twitter.com/BGoldenbergISM)

Hosts: Kevin Micalizzi (http://twitter.com/kevinmic), Lola Chenyek (http://twitter.com/lchenyek)

 

Related resources:

• The Important Differences Between Managing Sales Teams and Channel Partners http://sforce.co/2rjTLwa