Product Marketing has become an essential function for B2B businesses who want to win more. If you want to create better go-to-market strategies and increase your sales win rate, having a product marketer on your team is key. But the definitions around product marketing can still be somewhat fluid depending on your organization. In 2020, the Product Marketing Alliance collected over 160 definitions for what a product marketer does. This role is evolving. It’s changing. So today, we’re going to dive into this. We’re going to explore the state of product marketing – past, present, and future.