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Episode 464 – Why A Marketing Mind Is Better Than A Sales Script?
Over the weekend I listened to two audio books. One was "Choose" by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.
What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers.
Think like the marketing world with a marketing mindset...
* What value are you adding to them?
* Give your best advice away
* Target your messages to specific audiences
* Think in sequences
* Focus on the end goal - Get permission to continue the conversations
In this episode, We will discuss the difference between sales and marketing, and how and why a marketing mindset will help you build long term relationships that will help you generate more and bigger sales!
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By Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
4.9
5353 ratings
Over the weekend I listened to two audio books. One was "Choose" by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.
What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers.
Think like the marketing world with a marketing mindset...
* What value are you adding to them?
* Give your best advice away
* Target your messages to specific audiences
* Think in sequences
* Focus on the end goal - Get permission to continue the conversations
In this episode, We will discuss the difference between sales and marketing, and how and why a marketing mindset will help you build long term relationships that will help you generate more and bigger sales!