Selling Dog Food To Cat People means that just because someone has a pet, it does not mean that they are potential customers for all kinds of pet foods. Yeah they may get a dog some day, but right now they are paying attention to their immediate needs.

Everyone needs water. Consumers and businesses need water, but as you start to niche down, you discover there are differences. Home owners are different than renters, and service businesses have different needs for water than manufacturing.

Some people treat marketing like everyone is a customer, but are they really? In today's short attention span theater, you have to get the right message, to the right person, at the right time!

Here are 5 things you should do with your targeted marketing...

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Pare Down Your Audience

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Customize Your Messaging

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One Message Per Email or Post

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Same Link 3 Times

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Be Consistent - Once A Week

In this episode I will explain how "The Riches Are In The Niches". Those niches are your portential customers and they have an itch. It's your job to find them and help them scratch it!