Sinclair is a diversified media company and a leading provider of local news and sports. Explore their work with AWS Prototyping to promote content authenticity using open source tools and AWS serverless technologies.

Host Sara is joined by Mike Palmer, Vice President of Media Management at Sinclair, Demian Hess, Senior Partner Solutions Architect for Media and Entertainment at AWS, and Patrick O'Connor from the AWS Worldwide Prototyping team. Learn how they rapidly built and tested a cloud-native solution using AWS Lambda and Amazon ECS to cryptographically sign content across production workflows for provenance validation.

Discover the emerging opportunities and obstacles of generative AI in the media landscape, hear key architectural insights, and get a glimpse at the future of trusted content creation using this serverless approach.