Basketball shoes and sneaker culture are a fascinating and popular topic for many, whether it be the original Jordan’s to the collaboration of sneaker releases with pop culture stars like Travis Scott.  Basketball shoes that were once worn just on the basketball court are now popular with men and women off the court and even accepted as appropriate with business casual attire.  Who better to discuss this topic with than someone who lived that world for over two decades.  Archie McEachern was a successful Nike executive for 28 years including 9 of those years working specifically in basketball.  In this episode we discuss the evolution and history of basketball shoes, how athletes get recruited to companies like Nike, the popularity of the game and sneaker culture in Asia and what it was like working with stars like Kobe Bryant.

Following his lengthy tenure at Nike Archie is still involved in the basketball world with a new venture that he is passionate about called 360 Hoops, which is company that came up with an exciting new product for the game of basketball that is a 3-backboard design that offers a unique approach to 3 on 3 basketball and also training development.   

Enjoy this conversation in the Bare's Den with Archie McEachern