Brian Saemann runs a company called GoBeyond SEO, a company that helps lawyers get new leads and clients with digital marketing. He also heads Digital Agency School, which helps marketers start and grow 6-figure digital marketing agencies. Brian and John discuss digital marketing and SEO, and how understanding consumer psyche lends itself to marketing to produce higher click-through and conversion rates. Tune in to learn more about what you should be focusing on to build up your online presence and grow your business.

 

Key Takeaways:

[:18] John introduces his guest for this episode — Brian Saemann.

[1:27] What exactly does Brian do?

[2:13] Brian occupies a very specific niche by serving only lawyers. His is a great example of pivoting to do what you do best!

[4:00] Brian talks a little bit about his journey to becoming an entrepreneur.

[6:03] What is the importance of SEO in today's world?

[8:55] What is digital marketing and what does Brian help people do?

[11:01] The digital marketing industry has exploded in the last few years, but be wary of spending time building up your presence on platforms if your target audience isn’t there. Don’t fall prey to the ‘Shiny Object Syndrome’!

[12:27] How does Brian help his clients balance marketing expenditure and not knowing if those activities will pay off?

[13:54] John shares his own negative experience with digital marketing. What would Brian have done differently, and better?

[17:08] Marketing does give some strange insight into the human psyche.

[18:06] It’s best to focus on just one or two things at a time to give yourself the opportunity to learn what works and what doesn’t, when it comes to marketing.

[19:02] Brian shares some of his experiences where it’s taken one or more pivots for him to discover what was really effective.

[22:20] Psychology makes marketing very interesting — people respond more to fear and loss messaging than positive and benefits messaging!

[25:41] Brian encourages people to use landing pages whenever possible — sending a person to your website distracts them from the one single call to action that you want them to focus on. Landing pages should be built to convert prospects!

[27:20] What are the steps that people need to think about when building their digital presence?

[29:00] What is Brian's superpower?

[30:03] There’s been shift in how marketing works — an analytical approach is more important now than ever before.

[32:59] Facebook has allowed for a very specific targeting at low costs, and has a wealth of information that’s a goldmine for marketers.

[36:18] Is there any new technology that Brian sees on the horizon, that might have some traction in the marketplace?

[37:29] How will AI impact marketing in the coming few years?

[41:42] What are the four pillars of starting and growing your own marketing agency?

[43:01] Check out Brian’s website for a free course, if you’re interested in starting your own marketing agency. Otherwise, catch him on Facebook or Twitter.

[43:26] What are some apps and technology that Brian uses on a daily basis?

 

Mentioned in This Episode:

Financial Gravity

The Financial Gravity Podcast with John Pollock

Brian Saemann on Facebook

Brian Saemann on Twitter

GoBeyond SEO

Digital Agency School

Duct Tape Marketing

Financial Gravity Podcast Episode 32: John Jantsch — SEO for Growth

SEO For Growth, by John Jantsch

Adwords

Facebook Adverts

Pinterest

Influence, by Robert Cialdini

How to Win Friends and Influence People, by Dale Carnegie

Pre-suasion, by Robert Cialdini

Abundance 360

Omnifocus

Wunderlist