The Data Journey

Episode 47: Customer 360 & Master Data — The Architecture of Trust


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If data quality is about the health of your data, MDM is about its identity. Without it, you’re left with multiple versions of customers, products, or employees across your systems. Today, in Episode 47, we’re going deeper. We’re asking: how does MDM connect directly to Customer 360, and why is trust the architecture that makes it possible?


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The Data JourneyBy Roland Brown