Today on Memorable Marketing, we continue our conversation with the former Marketing Director of Rad Power Bikes, Niki Harrold.

Key moments:
00:00 - Introduction to Niki
00:42 - Niki's experience at ECCO shoes
04:15 - ECCO's brand change and transition to cater to a younger audience
06:44 - Leveraging tools and solutions for data gathering
10:00 - How to interpret data to gain meaningful insights
14:45 - Navigating the adoption of new systems
15:27 - Summary and closing

In this episode, Bart and Niki discuss the impact of rebranding for companies within the retail industry. In particular, they explore the key role that data plays in the process. From knowing what to measure to how to interpret results, marketers can discover and set benchmarks across global markets and track the rebranding process efficiently. 

Niki has over 17 years of global experience building and leading multidisciplinary teams, and she has worked in several industries from tech and insurance to consumer goods. She has a strong track record of developing marketing strategies that drive significant revenue growth and brand reach, from building and leading inclusive and high-performing teams.

Memorable Marketing by MediaGroup is a series of podcast interviews with leading senior marketers, holding free-ranging conversations on their careers, outlook, and interests. If you want to discuss your business's marketing strategy with MediaGroup, feel free to contact us at [email protected].