If I said the word "dreamie," what would you think of?? Well, if you're Erin Youngren, you'd think of your PERFECT dream client. You know the type... the ones you just click with instantly. They're those clients with the perfect job, perfect style, and perfect personality to fit your brand. Erin & Jeff Youngren have perfected their brand (actually... their brandS; they have three!!!) & are experts in finding their dreamies; their dream clients! We are SO excited to be joined by them in studio... they're KINDA a big deal here in San Diego, so we are flattered they wanted to hang out with us for an hour and chit chat about their branding tips & dream clients! Key Takeaways:

1. Build a business that is LIFE GIVING. There's nothing worse than driving home from a photoshoot feeling like you didn't get paid enough for the job you just did, and feeling like you're so glad that job is over. That means that particular job (and client) was NOT meant for you. The best way to build a life giving business is by finding your dream clients who bring you joy. They love your art and appreciate you & your talents. This is also the key to not burning out, and making sure that you love your job more & more each year instead of starting to dislike your business.
2. Figure out your dream clients and what they look like (Erin & Jeff even named theirs!!). What kind of car do they drive? What kind of shoes do they wear? Where do they shop? Then... go deeper. WHY do they shop there and wear that? What is the key aspect of their personality and background that makes them make those decisions & why does that make them your dream clients? You cannot find your dream clients until you know exactly what they look like and how to market toward them.
3. Here's a great exercise to get started. Write down 5-7 of your favorite past clients to get a picture of your current clients. Ask yourself these questions about each of these clients to help yourself form a picture of who these people are & what they have in common, which will help you determine why they're your ideal client:
   • Were they profitable? Meaning, did they pay you what you're worth?
   • Did you have a life-giving connection with them? Was their style perfectly matched to your style? Did you connect on a personal level?
   • Referrals; did they refer you out to other people? Did you get more business because of them?
4. Take your time. Molding your business & branding it around your dream clients isn't something that can be done overnight. You're still going to have to pay the bills.. so take the jobs that you need to take in order to make money, but start being more aware of the jobs you're looking for, and don't be afraid to start turning away clients that aren't ideal for you. Don't get frustrated if your business isn't full of dreamies in the first few months of branding... as long as you're working toward your goals, you're on the right track!

I know you just read all that but seriously though... you NEED to listen to this episode. There is SO MUCH MORE information packed into this episode. We guarantee you'll finish listening & feel inspired to go make some changes in your business to find your dreamies!! Also, the Youngrens have been SO kind to give us some awesome stuff to giveaway to you guys!! They've actually give EVERYONE a freebie... a free copy of their guide, Five Steps to Discovering Your Ideal Clients. This is the perfect download to compliment this episode! While we give you guys a lot of tips & we chat about a lot with these two, this guide has even more information!! Go download it now HERE! The Youngrens are also giving away an amazing prize to ONE lucky listener... a free enrollment into their Discover Your Ideal Client Master Course. This course is AMAZING and all three of us are super jealous of you guys because we can't win it. It has an almost $300 value... and it could be yours completely free! All you have to do is download the freebie above & you'll be automatically entered. Go do it now because you only have until the end of October to enter! Download HERE. Related Links:

• The Youngrens
• Clove & Kin
• Bauman Photographers
• Our Giveaway
• Start With Why

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