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Episode #47 – Geoff Palmer: Shaking Up The Vegan Protein Market
Listen here or on iTunes.
"Go set some precedent. Do things that were never done before"
GEOFF PALMER
33 years ago, Geoff Palmer had gone through two suicide attempts and saw very little reason for carrying on with his life. Then, in what was literally an overnight transformation, he realized that he had a purpose. And a major part oft hat purpose was not hurting animals.
He went vegan. He turned his life around. And after years in bodybuilding and the supplements industry, multiple awards from competitions (which he still does, at 55), and looking for a way to turn his passion and experience into a business, he came across a source of plant protein that was beyond anything else on the market - and yet completely unknown.
So unknown, in fact, that the aquatic plant which is now the source of their signature Clean Machine protein blend, had no commercial use at all - and was being eradicated as a weed, until a forward thinking company (now Geoff's business partner) thought it might serve as biofuel, ran a nutrient analysis on it, and did a double take.
In a market as saturated as sports nutrition, with the growing plant-based part of it being no exception, Clean Machine does a very good job of carving out a niche all of its own.
Main things discussed in this episode
* How a chance encounter turned Geoff from depressed and suicidal, to vegan and full of joy.
* The amazing qualities of lentein, Clean Machine's (not so) secret ingredient.
* Using your body and positive attitude to start conversations around veganism.
* Starting and growing a business with no external funding or loans.
* The shifting of sales from retail to online.
* The all-vegan bodybuilding event coming in 2018.
Transcript
Geoff Palmer - Clean Machine
Jerry Sever [00:36] To kick off 2018 I’m talking today to Geoff Palmer. Geoff is a vegan of 32 years, a two-time bodybuilding champion in natural bodybuilding master class competitions, an expert in natural nutrition, an entrepreneur, inventor, and founder of Clean Machine Vegan Supplements. So that’s right, we’ll be exploring the plant-based supplements industry today as well as what sets Clean Machine apart from other products in this space. Geoff, welcome to the show.
Geoff Palmer: [01:57] Thank you for having me. It’s an honor and privilege to be here. I really love what you’re doing in bringing to light some very creative and entrepreneurial companies that are out there promoting the vegan lifestyle. I love what you’re doing for the community.
Jerry Sever: [02:13] Well, the feeling is mutual because I’ve been hearing good things about Clean Machine and I’m really excited to learn more about it. But before we into that, do you mind if we spend some time just talking about you. Because, first of all, anyone who’s been vegan for 32 years definitely deserves respect for that long, and I would really like to know more about what made you do this, and what set you on this path.
Geoff Palmer: [02:43] Absolutely,
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By Jerry SeverListen here or on iTunes.
"Go set some precedent. Do things that were never done before"
GEOFF PALMER
33 years ago, Geoff Palmer had gone through two suicide attempts and saw very little reason for carrying on with his life. Then, in what was literally an overnight transformation, he realized that he had a purpose. And a major part oft hat purpose was not hurting animals.
He went vegan. He turned his life around. And after years in bodybuilding and the supplements industry, multiple awards from competitions (which he still does, at 55), and looking for a way to turn his passion and experience into a business, he came across a source of plant protein that was beyond anything else on the market - and yet completely unknown.
So unknown, in fact, that the aquatic plant which is now the source of their signature Clean Machine protein blend, had no commercial use at all - and was being eradicated as a weed, until a forward thinking company (now Geoff's business partner) thought it might serve as biofuel, ran a nutrient analysis on it, and did a double take.
In a market as saturated as sports nutrition, with the growing plant-based part of it being no exception, Clean Machine does a very good job of carving out a niche all of its own.
Main things discussed in this episode
* How a chance encounter turned Geoff from depressed and suicidal, to vegan and full of joy.
* The amazing qualities of lentein, Clean Machine's (not so) secret ingredient.
* Using your body and positive attitude to start conversations around veganism.
* Starting and growing a business with no external funding or loans.
* The shifting of sales from retail to online.
* The all-vegan bodybuilding event coming in 2018.
Transcript
Geoff Palmer - Clean Machine
Jerry Sever [00:36] To kick off 2018 I’m talking today to Geoff Palmer. Geoff is a vegan of 32 years, a two-time bodybuilding champion in natural bodybuilding master class competitions, an expert in natural nutrition, an entrepreneur, inventor, and founder of Clean Machine Vegan Supplements. So that’s right, we’ll be exploring the plant-based supplements industry today as well as what sets Clean Machine apart from other products in this space. Geoff, welcome to the show.
Geoff Palmer: [01:57] Thank you for having me. It’s an honor and privilege to be here. I really love what you’re doing in bringing to light some very creative and entrepreneurial companies that are out there promoting the vegan lifestyle. I love what you’re doing for the community.
Jerry Sever: [02:13] Well, the feeling is mutual because I’ve been hearing good things about Clean Machine and I’m really excited to learn more about it. But before we into that, do you mind if we spend some time just talking about you. Because, first of all, anyone who’s been vegan for 32 years definitely deserves respect for that long, and I would really like to know more about what made you do this, and what set you on this path.
Geoff Palmer: [02:43] Absolutely,