In this episode of the "How it Works" series, Liz and Lisa interview Madeline Rathle, the marketing manager at their publisher, Alcove Press. She shares the do's and don'ts of authors on social media. And she answers a burning question for Liz and Lisa: Should they join Tik Tok? Her answer might surprise you!

Have a comment? A question? Something you'd like to know about the publishing industry? Email Liz & Lisa at [email protected] and put PODCAST in the subject line.