Simply signing a well-known influencer with thousands (sometimes millions) of followers isn’t enough. If their values don’t align with your brand’s, a controversial post can quickly lead to a PR nightmare. On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. Knowing how to research influencers makes all the difference.

In this episode, I’ll show you how to find the right influencers for your brand before collaborating and highlight the warning signs marketers should watch out for.

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