The Communication and Culture Podcast

Episode 47 - Integrated and Data-Driven Communication


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In this episode, I receive Joshua Altman.

Joshua is a creative professional and communications expert with more than 20 years of experience and a background in the public and private sectors and earned his M.A. in Communication, Culture and Technology from Georgetown University. He is the managing director of beltway.media, a D.C.-based creative and communications firm. Prior to launching beltway.media, Joshua worked as a multimedia journalist with The Hill newspaper covering the full scope of federal policy issues and multiple election cycles.

As a consultant, Joshua works with both the public and private sectors including startups at all stages to refine their messaging and connect with their different audiences including customers and investors. At the federal level, Joshua modernized, rebranded, wrote, and relaunched multiple agency websites to optimally engage diverse stakeholders.

In this episode, we discuss:

  • The importance of data in communication
  • Data and conversations
  • What to do with the data
  • Trials and errors, also known as A/B testing
  • Integrated communication to cater for all users experiences

If you want to continue the conversation with Joshua:

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The Communication and Culture PodcastBy Nadege Minois