Today we conduct Part-II of our in-depth interview with the Director of NIL Strategies (U of Florida). This look into the world of collegiate sports will change your thoughts and ideas about what it means to be a college athlete today!

The world of college sports is changing at a rapid rate. So much so, that schools now need to focus on hiring key people to help manage the growth and direction of NIL strategies, as well as create a competitive and attractive platform that will entice your athletes to bring "their brand" to campus! The idea of being a "blue chip" athlete means SO MUCH more than what one can do on the field/court. It's now a true professional relationship that is similar to a corporate merger that will exist between athlete and institution.

This interview provides a tremendous amount of insight as well as some controversial perspectives of what the future may look like for athletes and schools - especially Ivy League, D-2 and D-3 institutions.

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