Born the son of a lawyer and a music teacher in West TN, Jeff is a product of creativity and logic. Jeff joined the ad world as an account executive after earning a degree in business from the University of Tennessee. After five years of brand management and strategy experience, he headed to NYC where he graduated from Parson’s School of Design and worked with smaller design-focused practices. Drawing from these experiences, Jeff returned to Nashville and opened the doors of Perky Bros in 2009. In this episode, we speak with Jeff about the branding, illustration, and package design his studio did for Forgotten Boardwalk Brewing Company.