My guest today is Lani Rosales, the Chief Operating Officer for The American Genius, an entrepreneur news site. She founded the site with her husband, Ben. Lani works with the site’s sales team and writing team.

On today’s episode Lani tells me how she and her husband started theamericangenius.com and how they made the pivot from a blog to a news format. We also discuss the work/life balance and what Lani thinks about their growth.

The topics we discussed today were:

Working in the content producing industry

How theamericangenius.com began

What it’s like for Lani to work with her husband

Why you can’t make everybody happy

What it means to be transparent

What it means to be truthful

Being truthful vs. being transparent

How to make processes

How to collect content for the general public

Lani’s experience with sales

Big Ass Social Happy Hour

Why you need a “common enemy”

Lani’s advice for newcomers

The rise of “passive reading”

Lani’s opinion of Medium

Resources Mentioned Today:

Theamericangenius.com

The Big Ass Social Happy Hour (BASHH)

@laniar

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