<p>In this episode, I chat about the Batman and Robin of copywriting, so to speak. Features and benefits. And yes, even though this is following the "and" instead of "or" from two weeks ago, you definitely need both.</p>

In this episode, I chat about the Batman and Robin of copywriting, so to speak. Features and benefits. And yes, even though this is following the "and" instead of "or" from two weeks ago, you definitely need both.

Episode 47: Of Course You Need Both--Features and Benefits

Here on The Fiction and Copy Decoded Podcast, you'll discover how fiction and copywriting borrow from each other, and how you can use one (or both) to grow in your writing skill.

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Episode 47: Of Course You Need Both--Features and Benefits

Episode 47: Of Course You Need Both--Features and Benefits