Objections are often not personal, they are just concerns that clients/customers may have and can usually be resolved with some patient communication.

The problem is that client objections can be hard to handle, and often we take them personally, leading to us losing confidence in what we do and usually caving into client demands just to get the job.

If we allow clients to bully us or we fall out with them over simple misunderstanding because we cannot handle discussing their concerns, it will torpedo our business.

There is often a simple reason behind an objection which is more of a concern than anything else and can quickly be resolved through courteous discussion rather than uneducated accusations.

To overcome this, we need to make sure that the prospective clients have been made aware of our size, location, team members, experience, work, awards, fees, and level of expertise.

This comes down to making sure referral partners describe what we do accurately, know who we are looking to work with and understand how we can help our ideal client.

In this episode Thad shares how you can overcome all client objections once and for all by fixing this one thing in your business. Can you guest what it is?

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