David is probably best known as the co-author of Testing Business Ideas which he co-authored with Alexander Osterwalder. However, he's had an incredible impact on innovation both at startups and large companies. He helped GE develop their infamous FastWorks program in partnership with Eric Ries. He also coached emerging product teams at Adobe and even helped Toyota apply the Lean Startup practices to their innovation groups. Before his transition into consulting, David spent over 10 years of his career at technology startups, and he stays connected to the startup scene today through his work at several Silicon Valley accelerators.

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• Precoil (David's consulting firm)
• Testing Business Ideas (Amazon)
• David's Twitter Account
• David's Instagram Account