The brain works in mysterious ways and can influence our perception of pricing. Using the psychology of pricing principles taught by Nick Kolenda, there are a few practical ways you can help ease customers in the buying process. In this episode, I talk about pricing psychology and share a few tips that you can implement in your business to use this as a part of your pricing strategy. 

I discuss:

• Where I learned about pricing psychology and what it is

• Practical pricing psychology examples

• Tips for using the psychology of pricing

 

Resources from this episode:

Episode 46: The Mindset Shift You Need to Raise Your Prices NickKolenda.com