Sign up to save your podcasts
Or
Share Episode 47 - What Is Your PR Return on Time Invested?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 47 - What Is Your PR Return on Time Invested?
Stewarding our PR Time -- What Is Your ROTI
PR pros are always being pulled in different directions. We are expected, as the nature of the job, to be on-call, to be available to respond to breaking news, to crisis, to bend and flex with urgent deadlines, and to spend much of our day in meetings gathering info and intel – and then finding time to get the work done. That’s all on top of responding to media inquiries and sundry minor fires that happen across a week. And that leaves little time for strategic reflection, planning and the crucial relationship building needed to build business. How in the world can we steward our time, when we often don’t have claim to it?
Meet Lissa Figgins, a time-stewardship coach who counsels CEOs, Christian businesses and solopreneurs. (Notice I did not say “time management”.) Lissa is also the host of REDEEM HER TIME podcast.
I heard Lissa as a guest on a different podcast months ago, and I thought about how as PR pros our time is rarely our own – because so many things can change the trajectory of our day. And the concept of time stewardship just seems to fit much better for us. So I reached out and asked Lissa to talk to us about this approach – and I’m delighted she said yes.
Join me today as Lissa walks us through the difference between time management and time stewardship, how to measure our ROTI (she'll explain the acronym), and why it's so important to both our profession, our home life and our personal character.
LEARN MORE, DOWNLOAD THE FREE "IMPACTFUL DAY GUIDE"
Listen to Lissa on her podcast: https://redeemhertime.com/tune-in-redeem-her-time-podcast/
Download the free IMPACTFUL DAY GUIDE: https://redeemhertime.com/day
LISSA'S BACKGROUND
https://redeemhertime.com/about-me/
************************************************************************************************
IT'S A PR THING PODCAST RESOURCES & INFORMATION
DOWNLOAD: FREE GUIDE - 8 STEPS TO MEASURE CUSTOMER EFFORT
BONUS RESOURCE:
If you’re new to IT’S A PR THING or if you’re looking for a proven path to make your PR team more effective, check out the free resource: 10 Strategies to Transform Your PR Function. It’s a collection of deeper-dive episodes organized to help you rethink how you implement PR in your job everyday. Click the link above and download the free resource.
GOT TOPIC IDEAS? WE WANT TO HEAR THEM!
Send topic ideas and mailbag questions for a future episode to [email protected] We would love to hear from you!
HOST BIO
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E
View all episodes
By Stephanie McFarland APRStewarding our PR Time -- What Is Your ROTI
PR pros are always being pulled in different directions. We are expected, as the nature of the job, to be on-call, to be available to respond to breaking news, to crisis, to bend and flex with urgent deadlines, and to spend much of our day in meetings gathering info and intel – and then finding time to get the work done. That’s all on top of responding to media inquiries and sundry minor fires that happen across a week. And that leaves little time for strategic reflection, planning and the crucial relationship building needed to build business. How in the world can we steward our time, when we often don’t have claim to it?
Meet Lissa Figgins, a time-stewardship coach who counsels CEOs, Christian businesses and solopreneurs. (Notice I did not say “time management”.) Lissa is also the host of REDEEM HER TIME podcast.
I heard Lissa as a guest on a different podcast months ago, and I thought about how as PR pros our time is rarely our own – because so many things can change the trajectory of our day. And the concept of time stewardship just seems to fit much better for us. So I reached out and asked Lissa to talk to us about this approach – and I’m delighted she said yes.
Join me today as Lissa walks us through the difference between time management and time stewardship, how to measure our ROTI (she'll explain the acronym), and why it's so important to both our profession, our home life and our personal character.
LEARN MORE, DOWNLOAD THE FREE "IMPACTFUL DAY GUIDE"
Listen to Lissa on her podcast: https://redeemhertime.com/tune-in-redeem-her-time-podcast/
Download the free IMPACTFUL DAY GUIDE: https://redeemhertime.com/day
LISSA'S BACKGROUND
https://redeemhertime.com/about-me/
************************************************************************************************
IT'S A PR THING PODCAST RESOURCES & INFORMATION
DOWNLOAD: FREE GUIDE - 8 STEPS TO MEASURE CUSTOMER EFFORT
BONUS RESOURCE:
If you’re new to IT’S A PR THING or if you’re looking for a proven path to make your PR team more effective, check out the free resource: 10 Strategies to Transform Your PR Function. It’s a collection of deeper-dive episodes organized to help you rethink how you implement PR in your job everyday. Click the link above and download the free resource.
GOT TOPIC IDEAS? WE WANT TO HEAR THEM!
Send topic ideas and mailbag questions for a future episode to [email protected] We would love to hear from you!
HOST BIO
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E