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Episode 472: Michael Solomon | How to Turn (Bored) Customers into Brand Fanatics
Welcome to Episode 472 of the Yeukai Business Show.
In this episode, Michael Solomon helps us understand consumer behavior and the Guide to Better Customer Engagement.
So, if you want to know more about consumer-centric, tune in now!
In this episode, you'll discover:
- How to pivot from a focus on the attributes of what you sell to the (often hidden) benefits.
- How to think about your brand as an umbrella for your identity
- How to ramp up customers' engagement with your offer.
About Michael Solomon
Michael R. Solomon is a highly sought-after Consumer Behavior, Customer Trends, and Marketing media commentator. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, The Wall Street Journal, Adweek, Newsweek, and Time. He is featured in numerous podcasts and webinars for audiences around the world. Michael is the author of many bestselling textbooks and trade books on topics including consumer behavior, marketing, advertising, retailing and social media.
More Information
Learn more about Consumer Behavior at https://www.michaelsolomon.com/meet-michael/
LinkedIn: https://www.linkedin.com/in/michaelsolomon/
Facebook: https://www.facebook.com/Michaelsolomonwhywebuy/
Twitter: https://twitter.com/mikesolo
Thanks for Tuning In!
Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!
If you enjoyed this episode on How to Expand your Business, please share it with your friends by using the social media buttons you see at the bottom of the post.
Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show !"
And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.
Please leave a review right now
Thanks for listening!
View all episodes
By Yeukai Kajidori
4.9
1313 ratings
Welcome to Episode 472 of the Yeukai Business Show.
In this episode, Michael Solomon helps us understand consumer behavior and the Guide to Better Customer Engagement.
So, if you want to know more about consumer-centric, tune in now!
In this episode, you'll discover:
- How to pivot from a focus on the attributes of what you sell to the (often hidden) benefits.
- How to think about your brand as an umbrella for your identity
- How to ramp up customers' engagement with your offer.
About Michael Solomon
Michael R. Solomon is a highly sought-after Consumer Behavior, Customer Trends, and Marketing media commentator. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, The Wall Street Journal, Adweek, Newsweek, and Time. He is featured in numerous podcasts and webinars for audiences around the world. Michael is the author of many bestselling textbooks and trade books on topics including consumer behavior, marketing, advertising, retailing and social media.
More Information
Learn more about Consumer Behavior at https://www.michaelsolomon.com/meet-michael/
LinkedIn: https://www.linkedin.com/in/michaelsolomon/
Facebook: https://www.facebook.com/Michaelsolomonwhywebuy/
Twitter: https://twitter.com/mikesolo
Thanks for Tuning In!
Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!
If you enjoyed this episode on How to Expand your Business, please share it with your friends by using the social media buttons you see at the bottom of the post.
Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show !"
And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.
Please leave a review right now
Thanks for listening!