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Most product-based founders read business books but don't apply them strategically. Erin and Jackie share how specific books transformed their manufacturing approach, client relationships, and daily operations—from hiring offshore help for the cost of a Starbucks to structuring businesses for scale. These aren't theoretical concepts; they're frameworks both founders actively use to avoid costly mistakes and build sustainable brands.
By Erin Souder and Jackie HutsonMost product-based founders read business books but don't apply them strategically. Erin and Jackie share how specific books transformed their manufacturing approach, client relationships, and daily operations—from hiring offshore help for the cost of a Starbucks to structuring businesses for scale. These aren't theoretical concepts; they're frameworks both founders actively use to avoid costly mistakes and build sustainable brands.