On this episode of Innovation Ambassadors, we're showcasing the journey of Manchester Airports Group, the UK's largest airport group that's transforming the travel experience for their customers. MAG’s CTO, John Hudson, shares their vision for creating intuitive, data-driven airport journeys with our host, Sara Armstrong.

Joining the conversation, MAG’s Sr. Software Engineer, Alex Whitehorn, and AWS Prototyping Engineer, Val Cohen take us through developing an AI virtual assistant that understands multilingual customer inquiries by combining data sources like flights, maps and web content. Discover their use of AWS serverless, large language models, open-source tools, and insights on multilingual support, ethical AI guardrails, and fusing business and software expertise.