Off-page SEO involves tactics that are indirectly related to your website. This involves link building or creating of backlinks from your websites and in a time where every other  website is competing for specific keyword rankings, it makes much more sense to improve your off-page SEO performance and outrank your competitors. 

Google introduced a software called Penguin in 2012 that basically crawls through websites to find any form of backlink manipulation on websites and inherently penalise websites that went against their guidelines. So you want to carry out proper and high quality backlink building and avoid penalties such as your website being totally removed from Google Search Engine Result page.

You can find more information on this topic on www.themarketingpodcast.live ( You can also start a discussion on the website )

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