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Episode 48: Deepfakes Target Emotions, Not Tech: A C-Suite Playbook for Digital Safety
A deepfake can cost $1.33 to create, but the projected economic loss from this technology is already hitting a trillion dollars. The threat is no longer theoretical—it's a $25 million wire transfer in Hong Kong, triggered by a sophisticated deepfake video.
As leaders, we've invested heavily in technological defenses, but we’ve overlooked the real target: human emotion.
Deepfakes and social engineering don't breach firewalls; they exploit fear, urgency, curiosity, and our desire to trust. With over 90% of deepfakes targeting women and 90% of our daily decisions driven by emotion, your people are the path of least resistance to your company's most sensitive data.
In this episode, we shift the conversation from tech safety to cultural safety. Forget training employees to spot pixel anomalies. It's time to equip them with "Emotional Firewalls."
C-Suite leaders will learn:
- Why the 8-second attention span and emotional decision-making are your organization's biggest security loopholes.
- The $25M Hong Kong case and the MGM hack: A breakdown of how social engineering bypasses multi-million dollar security systems.
- The 3-part "Emotional Firewall" playbook to build in your people: Emotional Self-Awareness, Reality Testing, and Assertiveness.
- How a high "power distance" culture (where employees fear challenging leaders) creates a critical vulnerability for CEO fraud—and how to fix it.
This is your executive playbook for building a resilient culture that can pause, verify, and challenge with respect, making your organization secure from the inside out.
🌟 Go Deeper with EQ
Thank you for investing your time today. If you're ready to move from insight to action, here are a few ways we can continue the journey together:
- For Emotional Intelligence training and coaching: Visit our website at Thrive with EQ.
- For Self-Paced Transformation: Explore our Emotional Intelligence toolkits powered by AI at the Thrive with EQ AI-cademy.
- For Professional Connection: Follow my work and join the conversation with other leaders on LinkedIn.
To your growth,
Nadja El Fertasi
View all episodes
By Nadja El Fertasi, Founder of Thrive with EQA deepfake can cost $1.33 to create, but the projected economic loss from this technology is already hitting a trillion dollars. The threat is no longer theoretical—it's a $25 million wire transfer in Hong Kong, triggered by a sophisticated deepfake video.
As leaders, we've invested heavily in technological defenses, but we’ve overlooked the real target: human emotion.
Deepfakes and social engineering don't breach firewalls; they exploit fear, urgency, curiosity, and our desire to trust. With over 90% of deepfakes targeting women and 90% of our daily decisions driven by emotion, your people are the path of least resistance to your company's most sensitive data.
In this episode, we shift the conversation from tech safety to cultural safety. Forget training employees to spot pixel anomalies. It's time to equip them with "Emotional Firewalls."
C-Suite leaders will learn:
- Why the 8-second attention span and emotional decision-making are your organization's biggest security loopholes.
- The $25M Hong Kong case and the MGM hack: A breakdown of how social engineering bypasses multi-million dollar security systems.
- The 3-part "Emotional Firewall" playbook to build in your people: Emotional Self-Awareness, Reality Testing, and Assertiveness.
- How a high "power distance" culture (where employees fear challenging leaders) creates a critical vulnerability for CEO fraud—and how to fix it.
This is your executive playbook for building a resilient culture that can pause, verify, and challenge with respect, making your organization secure from the inside out.
🌟 Go Deeper with EQ
Thank you for investing your time today. If you're ready to move from insight to action, here are a few ways we can continue the journey together:
- For Emotional Intelligence training and coaching: Visit our website at Thrive with EQ.
- For Self-Paced Transformation: Explore our Emotional Intelligence toolkits powered by AI at the Thrive with EQ AI-cademy.
- For Professional Connection: Follow my work and join the conversation with other leaders on LinkedIn.
To your growth,
Nadja El Fertasi