How can U.S. farmers stay competitive in a world where markets move faster than ever and global players like Brazil and China reshape agriculture?

On this episode of Capital Roots, host Clint Cryer sits down with Dr. Darren Hudson, Associate Dean and Director of the of the International Center for Agricultural Competitiveness at Texas Tech University, to unpack what "ag competitiveness" really means - and how U.S. producers can adapt to thrive.

From his humble start in the Texas Panhandle to leading one of the nation's top ag economics centers, Dr. Hudson shares his insights on:

• The pressures facing today's commodity markets
• What U.S. producers can learn from Brazil's booming ag sector
• The role of China in shaping global ag policy
• Why technology, creativity, and risk management are key to future profitability

Plus, hear his candid take on cotton demand and why he believes the next five years could bring major opportunity for row-crop producers.