Graeme Johnson is the Global Head of Employer Brand and Talent Acquisition Strategy for British Telecommunications. He has an Economics degree with experience in recruiting. He has worked for Virgin Media and British Telecommunications, where he blended his marketing and econ experience in order to transform his employer’s brands.

Today we discuss his career evolution and how to move from an operations role to a strategic leading position. Join us!

Topics:

• Turning an employer brand around
• How he put a strategy together for BT’s branding shift
• What he learned from failure
• Improving on a system with a low bar
• The future for BT
• Tips for smaller organizations

Quotes:

“I kind of saw it as a much bigger opportunity than Virgin was, to actually tell some stories about the people behind the scenes…” -Graeme Johnson

“We’re trying to be precise and tailor the communication in the same way that any marketing function would…” -Graeme Johnson

“We’re looking at things like automation to take away some of the pain around scheduling and the things that free us up from administrative activities.” -Graeme Johnson

Resources:

Graeme on Twitter

The Emotionally Intelligent Recruiter