Grover Norquist, and his Americans for Tax Reform, developed the no-new-taxes pledge that has become an institution for conservative candidates in American politics. He divides the world into two sides arrayed against one another in political influence: the Leave Us Alone Coalition, whose only ask of government is to leave them alone; and the Takings Coalition, who view the proper role of government as taking money, power, and property from one group and giving it to someone else.