Prescribing Success

Episode 48: How to Price Your Online Course Like a Pro


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Hey friends! In this episode, we’re diving into a hot topic: pricing your online course. This is something I get asked about all the time, so I’m breaking it down into three key tips to help you confidently set the right price. Whether you're just starting out or tweaking your pricing strategy, these insights will help you balance market expectations, costs, and the true value of your expertise.


Topics Covered:

  • Research competitors, identify your unique value proposition (UVP), and consider your audience’s spending power.
  • Price your course based on development costs, your expertise, and a solid profit margin. (You’re running a business, not a hobby!)
  • Use A/B testing, payment plans, and bonuses instead of discounts to find the sweet spot that works best.
  • Think launch bonuses, pay-in-full perks, and limited-time offers to encourage early enrollments.
  • Ask students about the perceived value of your course and adjust accordingly for future launches.


Pricing is a balancing act, but with the right approach, you can confidently charge what your course is worth while attracting the right students.


Want to learn more? Visit https://www.onlinemedicalentrepreneur.com


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Prescribing SuccessBy Hallie Bulkin