HR Voices Podcast

Episode 48: How to stop relying on referrals and start marketing your consultancy

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HR Voices Podcast

A podcast for independent HR and people professionals, and the businesses they support.


Hosted by Mary Asante of HR Independents Ltd.

DATE: 28 April 2025


Episode 48: HR Voices with James Lyon – How to stop relying on referrals and start marketing your consultancy  

Guest: James Lyon, HR Marketing Box

In this insightful and high-energy episode, host Mary Asante is joined by the dynamic James Lyon, known as the world’s go-to HR marketing guy. Together, they explore a common challenge facing HR consultants: how to break free from relying solely on referrals and build a sustainable marketing strategy.


In This Episode

 

🚫 Why Referrals Alone Aren’t Enough

  • The hidden risks of relying solely on word-of-mouth.
  • How losing one client can severely impact income.
  • Why referrals are unpredictable and put your future out of your control.

    • 🔁 Shifting the Mindset: From Hope to Strategy

    • Marketing as a form of risk management—not just growth.
    • The danger of “hope marketing” and its role in the boom-and-bust cycle.
    • How proactive marketing protects income and improves stability.

      • 🌱 The Power of Brand Awareness

      • Farmer vs. hunter marketing explained.
      • Becoming the “go-to” HR consultant in your niche.
      • Effective channels: LinkedIn, websites, emails, and more.


        • 🛠️ Tools & Tips to Get Started

          • Build your brand through daily LinkedIn content—no Premium required.
          • Use the four key marketing channels: LinkedIn, website, email, and Google profile.
            • Automate outreach with tools like Meet Alfred to grow your network.
              • Key Takeaways
              • Brand awareness is essential for consistent client flow.
              • Marketing mitigates risk and builds business resilience.
              • Automation and content help maintain visibility and engagement.
              • Value-based pricing using the HR Service Pyramid unlocks scale.
              • A marketing system beats guesswork—you don’t have to be an expert.
                • Top Tips from James Lyon
                • Be consistent – Post regularly on LinkedIn to stay visible.
                • Focus your audience – Connect with potential clients, not just peers.
                • Build smart systems – The right setup saves time and secures leads.
                  • Listen & Engage

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                  📩 Email: [email protected]
                  🌐 More insights at: www.hrindependents.co.uk

                   

                   

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