Dr. Andrew Brodsky is a management professor at the McCombs School of Business at The University of Texas at Austin and author of Ping: The Secrets of Successful Virtual Communication. Ping offers a science-backed, practical framework for navigating the complexities of digital communication—whether email, video calls, or instant messaging. Drawing on cutting-edge research and real-world examples, Dr. Brodsky helps professionals understand when and how to use different communication tools to build trust, increase clarity, and avoid costly misunderstandings.