Take a moment and think about the two or three very best companies in the world at customer service – the ones that are cited over and over again by speakers and authors as being truly unique. These are the companies where customer service is so engrained in the culture, that when social media burst onto the scene they immediately seized the opportunity to show the world their competitive advantage rather than fearing what could happen if customer service were practiced in public.

Chances are that your list includes this week's guest!