Trying to craft the perfect Tweet? Not sure how many hashtags it takes to improve your post’s engagement on instagram Stumped on how many characters you can add in a Facebook Ad headline? Questions like these plague social media marketers every day as you strive to share the best content possible.

It seems like social media character limits are constantly changing, so it can be difficult to keep up. At the same time, knowing the ideal length of a Tweet, Facebook post or Instagram caption may improve the likelihood that people will read or engage with it.

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