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Episode 48: Kate O’Brien - Leaving the 9–5 for Full-Time Influence
Kate O’Brien traded her career in HR for a camera and a ring light, and never looked back. From hitting 200K YouTube subscribers to building long-term brand partnerships, Kate shares how she navigated the leap into full-time content creation. In this episode, we talk about creator rates, syndication strategies, and why her “just one free moisturizer” mindset helped her grow a deeply engaged audience.
Follow Kate on Instagram and TikTok @carewithkate, and on YouTube at Care With Kate.
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By Kwame Appiah & Scott SuttonKate O’Brien traded her career in HR for a camera and a ring light, and never looked back. From hitting 200K YouTube subscribers to building long-term brand partnerships, Kate shares how she navigated the leap into full-time content creation. In this episode, we talk about creator rates, syndication strategies, and why her “just one free moisturizer” mindset helped her grow a deeply engaged audience.
Follow Kate on Instagram and TikTok @carewithkate, and on YouTube at Care With Kate.