Lindsey Anderson runs Trafficandleads.com, and is an expert at Facebook marketing and email marketing. Lindsey and her husband started off as web developers, but she began asking herself what people were actually lacking — which wasn’t a website; it was traffic to their website, and leads that convert to clients. Tune in to this episode to find out why your business needs Facebook and email marketing, and how you can start getting traffic and leads too!

 

Key Takeaways:

[:20] John introduces his guest for this episode — Lindsey Anderson.

[1:15] Lindsey gives us her elevator pitch.

[1:35] How does Lindsey get traffic and leads for her clients?

[3:21] SEO usually takes a few months to show results, so while that’s running in the background, you can run paid campaigns through Adwords or Facebook advertising to pull traffic right now.

[4:22] Lindsey advises clients based on the maturity of their business and their needs.

[5:05] Facebook allows advertisers to really reach out to only their target audience. How does that change the game in advertising?

[8:20] Facebook can create “look-alike” audiences based on their preferences, and this comes from the information that consumers have literally given to Facebook.

[10:25] What exactly does Lindsey’s company do? What is Lindsey’s unique ability and superpower that makes her stand out?

[13:08] Some people may say that email lists don’t work, but these are people who have opted in and they want to hear from you.

[14:23] You can no longer engage your clients from an arm’s length. People want to do business with people, not businesses or brands.

[17:22] How does Lindsey run her business? What is something that she had to learn from experience?

[22:01] Lindsey really needed an accountant who would have shown her numbers that helped her run her business and manage her income taxes, but she didn’t have that.

[24:09] Lindsey is a very driven person. Does that come from her upbringing or her DNA?

[25:54] Lindsey and John discuss setting boundaries in their personal lives to manage their entrepreneurial spirits and their partners.

[30:33] Lindsey has some advice for entrepreneurs — don't be afraid to ask for help, be it in your marriage and personal life, or in your business.

[34:43] What are some apps and technology that Lindsey is using?

[39:10] Get in touch with Lindsey via her website.

 

Mentioned in This Episode:

Lindsey Anderson on LinkedIn

TrafficandLeads.com

oneclicklindsey.com

Financial Gravity Podcast Episode 32: John Jantsch — SEO for Growth

Financial Gravity Podcast Episode 33: Shama Hyder — Marketing Zen Extraordinaire

Financial Gravity Podcast Episode 35: Michael and Teresa Blaes — Helping You See Your Blind Spots

Financial Gravity Podcast Episode 29: Jessica Rhodes — Rock the Podcast!

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