Today on Memorable Marketing, we continue our conversation with the former Marketing Director of Rad Power Bikes, Niki Harrold.

Key moments:

00:00 - Introduction to Niki

00:46 - Marketing in different cultures

04:02 - Live commerce

05:09 - Niki's experience at Rad Power Bikes

08:28 - Foreseeing concerns as a B2C marketer

12:05 - Accessing data to identify consumer challenges

14:29 - Current marketing strategy at Rad Power Bikes

15:14 - North American and European markets: potential

17:19 - North American and European markets: differences

19:15 - Closing

In this episode, Bart and Niki talk about marketing in an international environment and how we can learn from working with different cultures. They also touch on how to foresee and identify consumer challenges and concerns in B2C marketing, and its importance in the creation of a marketing roadmap. Finally, they discuss Niki's experience in the e-bike industry, and she offers insights into the differences between the North American and European markets.

Niki has over 17 years of global experience building and leading multidisciplinary teams, and she has worked in several industries from tech and insurance to consumer goods. She has a strong track record of developing marketing strategies that drive significant revenue growth and brand reach, from building and leading inclusive and high-performing teams.

Memorable Marketing by MediaGroup is a series of podcast interviews with leading senior marketers, holding free-ranging conversations on their careers, outlook, and interests. If you want to discuss your business's marketing strategy with MediaGroup, feel free to contact us at  [email protected].