As B2B sales have become more complex, the question becomes who owns the customer experience. Join Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, as she shares the importance of alignment around the customer and the best ways to achieve it. Advances in analytics and AI technologies are making the entire experience better for the sales rep, and combined with clear alignment among sales, marketing, and service, are transforming the entire customer experience.

Guests: Tiffani Bova (http://twitter.com/Tiffani_Bova)

Hosts: Lynne Zaledonis (https://twitter.com/lzaledonis)

Related resources:

• Finding Your Zone to Win: An Interview with Geoffrey Moore http://sforce.co/2qgqpez
• The Sales Productivity Trap: Don't Add New Tools Without Rep Buy-In http://sforce.co/2suSZgV
• How AI Will Help Sales Keep Up with the Changing Customer Relationship http://sforce.co/2roQLzQ