Drew Irmen is an 18-year industry veteran and solo stylist who rebuilt his business around intentional simplicity and client experience. He’s known for a low-volume, high-intent model, a clean tech stack (Square online booking), and a clutter-free retail approach using texted, pre-filled carts. His north star: sustainable pricing, protected energy, and consistent service.

After nearly two decades in the industry, Drew rebuilt his business around intentional simplicity: fewer clients, cleaner systems, and clear standards. He routes everything to online booking, keeps a lean service menu, and protects white space so each appointment gets full attention. For retail, he texts pre-filled product carts so clients buy exactly what they need, no shelves, no cash-flow drag. The result is a calm, sustainable solo model anyone can adapt.

Key Takeaways:

• Simplicity scales quality. “Everything goes online for me.”

• Protect your energy. “Non-volume scheduling improves service and consistency.”

• Price with intention. “Find your price point to make it make sense.”

• Retail without clutter. Text a pre-filled cart; “they just press the pay button and it ships to them.”

• Keep tools simple. “Square is the simplest.”

Thanks for listening to SOLO Diaries! If you liked this episode with Drew, support him!

1. Become a SOLO by Qnity premium member USING THIS LINK. When you do, you’ll help Drew on his financial goals as he will receive compensation, while you elevate your business. A win-win!

2. Check Drew out at @drew.irmen

Want products? Purchase Drew’s favorite products here