In this weeks podcast, Mark Smith & Helen Frewin discuss the Trusted Advisor model - the common sense approach to building strong relationships as advisors - but also the The Challenger research from CEB and how these two sales models interact with one another.

The Trusted Advisor model was and still is invaluable for sales, consulting and internal advisory functions like HR, Finance and IT, in showing us how to build trust and therefore achieve better outcomes.

But does the Challenger research mean the Trusted Advisor model is obsolete?

As always, you can find loads of free resources on our website:

http://www.totem-consulting.com/evolving-the-trusted-advisor/

http://www.totem-consulting.com/the-trusted-advisor/

http://www.totem-consulting.com/challenger-business-partners/